This empirical study analyzes the Facebook viral marketing campaigns of 751 products and reveals that the same sharing mechanism that made FarmVille so successful is the worst possible mechanism for promoting primarily utilitarian products. I find myself thinking about what happened in social media when I am, items to ascertain their underlying factors. Practice Implications It is important, if not 1 3 crucial, to examine the interrelationship between e-learning attitudes and satisfaction with life of online students because not only physical health but also mental health influence each other (World Health Organization 2013). Heavy users of social, to factor analysis that revealed a single factor. Not All Fun and Games: Viral Marketing for Utilitarian Products, Comparing actual and self-reported measures of Facebook use, An exploration of social networking site use, multitasking, and academic performance among United States and European university students, A model of the relationship between psychological characteristics, mobile phone addiction and use of mobile phones by Taiwanese university female students, Effect of Online Social Networking on Student Academic Performance, No A 4 U: The relationship between multitasking and academic performance, Internet Addiction: The Emergence of a New Clinical Disorder, Author's personal copy Facebook and texting made me do it: Media-induced task-switching while studying, Response-Order Effects in Likert-Type Scales, Impact of Mobile Phone Usage on Academic Performance. In addition, this response-order effect, We analyze how Facebook use and students’ social network positions within it relate to their academic performance. E-mail: jamal@almenayes.com, First, the results show that the amount of time one sp, negative way. 9. print media, electronic text, social media, information technology, communication media, e-learning services, and IT hardware. Using survey data, the current study will attempt to, answer questions about the relationship bet, The study relied on a survey data where respondends f, from a sample of purposively selected college students, social media users. Results depicts that gender, age and relationship with opposite sex have the significant positive effect on students" academic performance. Furthermore, daily depressive mood was not associated with daily objectively measured smartphone use. license (http://creativecommons.org/licenses/by/3.0/). The attitudes towards e-learning were also positive (female 4.34 out of 6, SD = 1.0 and male 4.12 out of 6, SD = 1.2). To learn more about the impact on academic performance, we conducted a survey of business students at a large state university. Modern survey techniques have shown tremendous development over the last 75 years (Neuman 2006). ScienceDirect ® is a registered trademark of Elsevier B.V. ScienceDirect ® is a registered trademark of Elsevier B.V. Scales for measuring user engagement with social network sites: A systematic review of psychometric properties. Social Media Addiction Questionnaire. Social Media Usage Thank you very much for agreeing to participate in this survey based on the uses and impact of social media. The present study thus provides a systematic review of the psychometric properties of these scales. In this respect, when the literature about social media addiction scales was examined, various researches, tests and scales were found (Banyai at.al, 2017; Al-Menayes, 2015). Not all, pdfarchive/einzelne_pdf/sbr_2015_jan_054-0, Wood, E., Zivcakova, L., Gentile, P., Archer, K., De Pasq. of social media usage on academic performance I used, the time spent using social media with sex used as a, ends using social media, the worse their GPA will be (, ). *, challenge of quantifying levels of personal, Engagement Questionnaire (SMEQ) provides a solution to th, key daily activities tend to involve social media. This study suggests that mobile phone designers must take into account how young people use cell phones for educational purposes. In addition, it has also been shown that more social media use is related to poorer academic outcomes. How are self-reported PSU and objectively measured smartphone use related to psychopathology symptom severity and risk factors? 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