Consumer Behavior The study of individuals, groups, or organizations, and the process they use to select, secure, and dispose of products, services, experiences, and ideas. Consumer Behaviour MCQs – Consumer Buying Behaviour Multiple Choice Question and answers for preparation of academic and competitive exams. Ans. cultural, organizational, personal, psychological. Ans. Individuals who form a part of the heterophyllous group tend to have similar choices and traits. The process of searching for the best product to satisfy a need. Disclaimer Copyright. Learn how your comment data is processed. (True/False) For products like furniture, consumer durables, vehicles, husband and wife are likely to take a joint decision. 1. This chapter introduces the study of consumer behaviour, in particular emphasising the importance of consumers in marketing thinking. (b) Because attitudes are learned …show more content… (b) Explain how the following two cognitive personality traits have been useful in understanding consumer behaviour. 1. a. Ans. Ans. Content Guidelines 2. The solved questions answers in this Test: Theory Of Consumer Behaviour - 2 quiz give you a good mix of easy questions and tough questions. Social, 47. Share (English)CBSC UGC NET Marketing Management MCQS. Economics Quiz Questions And Answers Test contains 10 questions. Manoj drinks a particular brand of soft drink because his favourite actor endorses it. Marketers are less likely to target the __________ class. 2. Ans. Symbolic, 46. Once you have completed the test, click on 'Submit Answers for Grading' to get your results. (True/False) perceptual influence. Deodorant ads lay emphasis on __________ approval. True, 30. _______ are temporary conditions or settings that occur in the environment at a specific time and place. Ego-defensive, 6. Economics Quiz Questions And Answers, which are covered in this chapter, relate to the topic , Theory of Consumer Behaviour Introduction to Micro Economics. Sheena does not want to work but works to second her husband’s income. Ans. Ans. Get certified now! Ans. Ans. Ans. Marketing 2500 Final 62 Terms. (True/False) Ans. Ans. ___________ refers to the degree to which the innovation is consistent with the individual’s and group’s needs and beliefs. Expert, 43. Ans. Family and friends come under __________ dominated source of group influence. This is called sub-cultural ______. True, 100 Multiple Choice Questions in C programming pdf. Consumer behavior b. _________ of a service like a restaurant is more important than the actual service provided. Customer Relationship Management MCQ with Answers, Jamia Indian Defence Personnel Assignments, SPSS Assignment Help from Competent Statisticians, Web Technology MCQ Questions and answers for IT Courses, WML, XML and C# Programming MCQ questions and answers, Research Methodology MCQ Questions and answers pdf. Participation of members from royal families in reality dance shows on television is an acceptable occurrence today. False, 17. Ans. Consumption, 63. Ans. In a non-traditional household cycle, a young married couple with children, along with middle-aged divorced parents belong to sequence I. Your email address will not be published. False, 19. Ans. Joint decisions are more likely to be made in the later stages of the family life cycle. False, 54. False, 70. Early adopter, 61. 2 customer service basics 3 introduction to customer service 3 customer service in the 21st century 3 the three key elements 3 expand your definition of service 3 who are your customers?3 develop a customer friendly approach 4 what customer service means 4 customer service qualities 5 professional qualities in customer service 5 good information is often good service 6 none of the above. This relates to __________ materialism. … Middle, 35. Ans. Instrumentalism, 7. This website includes study notes, research papers, essays, articles and other allied information submitted by visitors like YOU. False, 23. Consumer Buying Behaviour. Innovator, 60. Consumer behaviour focuses specifically on the a) Initiator b) User c) Buyer d) Decider Ans. Check the below NCERT MCQ Questions for Class 12 Economics Chapter 2 Theory of Consumer Behaviour with Answers Pdf free download. Conspicuous, 37. Which of the following would be the best illustration of a subculture? People from wider personal space culture would consider other people to be cold if they try to maintain distance. Ans. A situation in which consumer purchases are unplanned is known as_____ (1) Primary buying motives True, 26. (True/False) Mdong5. Regional, 10. Also explore over 9 similar quizzes in this category. Normative influence is also referred to as __________ influence. correct incorrect. Kids, older people, 11. False, 31. (True/False) 1. Ans. A) measuring consumer brand loyalty B) identifying and establishing brand positioning C) planning and implementing brand marketing D) measuring and interpreting brand performance E) growing and sustaining brand value Answer: B Page Ref: 241 Objective: 1 AACSB: Analytic skills Difficulty: Easy 2) The American Marketing Association defines a _____ as Innovators, 48. This is known as consumer socialisation of children. Utilitarian, 36. Multiple Choice Questions that test your knowledge and let you revise each chapter. This decision is based on the _______ situation. (True/False) Trapped working, 12. Print media is considered a _____ medium where consumers get information in an active manner. Symbolic, 68. Relative advantage, 51. Dynamically continuous, 59. Multiple choice and open answer questions Try the multiple choice questions below to test your knowledge of this chapter. Just click on the links to the left. Thanks for reading our blog on Consumer Behaviour MCQs if you like please share on social media. Ans. Ans. (True/False) Ans. (True/False) True, 29. Your parents are authoritarian parents. Regulatory Policy Continuous, 58. iPod is an example of __________ innovation. Ans. False, 57. Income is the sole factor influencing family decision-making. Social classes are hierarchical; they range from ______ to _____ status. (1990: 22) and Schiffman & Kanuk (1997: 8), consumer behaviour is regarded as a relatively new … Our mission is to provide an online platform to help students to discuss anything and everything about Essay. Take Vskills practice test on Consumer Behaviour with MCQ on Customer Need and perception, Consumer Personality, Consumer Learning etc. Ans. High, low, 21. Ans. He is a/an ________. World’s Largest Collection of Essays! The psychological factors influencing consumer behavior are; motivation, perception, learning, beliefs and attitudes. Roehampton University Examination 2010/2011 Module Title: Consumer Behaviour Module Code: BUS020N561Y Time Allowed: 2 hours Type of paper: Unseen Assessment Period: Spring 2011 Student Number: _____ Dictionaries International students whose first language is not English may use a standard translational dictionary. Consumer interes t c. Consumer attitude d. Consumer perception Answer: B 3. Geeta is the marketing manager in a company but she wants to become the marketing head and move to the senior management level. Ans. Ans. Ans. (True/False) The chapter aims to outline the broad range of aspects of human beings which impinge on their purchasing and consumption behaviour, and therefore acts as a scene-setter for the rest of the book. Ans. L’Oreal uses Aishwarya Rai as a __________ referent. a. Chapter 13 - Impleminting Basic Differences Tests 14 Terms. Non-marketer, 39. Consumer behavior - Marketing aptitude questions Q1. Ans. Marketers begin to use price appeals and sales promotions in the ___________ stage. Consumer Behavior MCQ False, 27. The group of favourite actors constitute Manoj’s __________ group. ________ are identified with the introductory phase of the product life cycle. Maturity, 49. reference group influence. Welcome to Shareyouressays.com! "The study of human population in context of gender, race and occupation is called" Multiple Choice Questions (MCQ) on consumer markets and buyer behavior with choices the cultural environment, the demographic environment, the economic environment, and the natural environment for business management classes online. Utilitarian, 45. Consumer behavior focuses on how consumers make decisions to purchase products. False, 25. According to research, there are four factors that influence consumer buyer behavior: psychological, personal, social, CRM systems. When buying shampoo, Karuna’s criteria is to get a herbal one and the brands that she considers for purchase are Nyle, Ayur and Meera. Status, 20. Ans. Consumer behavior b. Consumption, 64. Save. False, 18. Online shopping and teleshopping do save time but still many don’t like to shop on the web or on the phone as it is not consistent with Indian shopping habits. Ans. i. Visualisers versus verbalisers ii. (True/False) Answers to Economics MCQs are available at the end of the last question. Marketers have to constantly keep a track of cultural changes because the culture is not shared. (True/False) (True/False) Lower, 34. Anand’s college football team has to compulsorily wear college sports gear while playing. (a) Explain the peripheral route to persuasion and discuss the ways in which marketers can influence low-effort consumer attitudes. Parents teach their children about the assumed behaviour in the marketplace. OTHER SETS BY THIS CREATOR. High-involvement, 67. ... With respect to consumer behaviour, one's friends and relatives could be considered a/an: impersonal influence. Ans. Technology, 13. Comparative, 44. (a) The desire to have a commodity or service is called: (i) Want, (ii) Utility. In matriarchal families, the male members are usually dominant in purchase situations. Reena Jodhwani. Basics of Marketing MCQ So, Avinash decides to buy it. Consumer Behaviour Multiple choice Questions(Part B) Lesson 7 of 7 • 1 upvotes • 10:14 mins. Assess what consumer behavior is. This is the _______ barrier. Ans. Modernity, adjustability, adaptability etc. (True/False) False, 55. Ans. This is a __________ of Anand’s college. Ans. The countries with low context cultures place more value on interpersonal contacts and associations. These three brands constitute the ______ set of brands. Nicosia model is also known as the conflict model. The marketers provide the consumers with a lot of brand information that acts as ____ stimuli. Kanta took the advice of her computer teacher before buying a PC. Ans. True, 28. Ans. Trial, 53. Before publishing your Essay on this site, please read the following pages: 1. Chapter - Theory of Consumer Behaviour. (True/False) Homogeneity, 9. Ans. Ans. This contains 20 Multiple Choice Questions for UPSC Test: Theory Of Consumer Behaviour - 2 (mcq) to study with solutions a complete question bank. Ans. Tribal groups normally have different living styles than other people. Ans. According to Engel et al. importance of consumer behaviour, especially from a marketing point of view. Ans. Avinash watches an ad of a deodorant which shows that if a man doesn’t use that deodorant, girls will run away from him. Ans. Chapter 2 Multiple-Choice Questions. (True/False) Aryan buys a ball so that he can play cricket. (True/False) Fixed office working hours represent a semi-chronic time perspective. A) a religion B) a group of close friends C) your university D) a fraternity or sorority Ans: A Q.2. Consumer Behavior. Access the answers to hundreds of Consumer behavior questions that are explained in a way that's easy for you to understand. Ans. Click on the “view answer” button to check the right answer. (True/False) Overview (Marketing management topics) 5:11 mins. Published by Experts, Short Notes on The Centre for the Promotion of Imports, The Revolutionary Movement in India – Essay, Achievements and Criticism of Third Five Year Plan (1961-66) in India, Useful Notes on Classification of Law (According to Holland), Essay on Leadership: Introduction, Functions, Types, Features and Importance. constitute_________ tradition. True, 22. Ans. Karan buys a cellphone on the day of its launch. microeconomics test questions and answers on topic of utility and consumer behavior for interview, entry test and competitive examination freely available to download for pdf export (True/False) Situational influence, 62. Ans. Ans. She may be put under the category of __________ woman. Compatibility, 50. This site uses Akismet to reduce spam. Full nest I include young married couples with a child under the age of six. This relates to ______ sub-culture. Ans. Get help with your Consumer behavior homework. We have provided Theory of Consumer Behaviour Class 12 Economics MCQs Questions with Answers to help students understand the … The other individuals present during a purchase or consumption are referred to as ______. Publish your original essays now. Farrago. Introduction of Kellogg’s new Special K, a lightly toasted breakfast protein cereal, is based on _______ situation. Evoked, 69. Required fields are marked *. Ans. _______ are most likely to be opinion leaders and influence others. Awareness set, inept set and inert set are all part of evoked set. correct incorrect. Consumer Behavior MCQ - Free download as Word Doc (.doc), PDF File (.pdf), Text File (.txt) or read online for free. Your email address will not be published. Symbolic aspiration, 41. Negotiated, 14. One seeks the help of an opinion leader when one’s involvement in the purchase is high. False, 24. __________ refers to the rank of an individual in society as perceived by others. Group, 38. Consumer behaviour is the education of entities, groups, or governments and all the actions related with the purchase, use and disposal of goods and services, together with the consumer's emotional, mental and behavioural replies that herald or follow these activities. Anticipatory aspiration, 40. cultural, social, personal, psychological. This activity contains 20 questions. Ans. True, 33. (True/False) Ans. This reflects the _________ in cultural change. Ans. correct incorrect. In general, money is defined in terms of its __________ purpose. This relates to the ___________ factor. As far as products like mobiles are considered, parents are likely to have more knowledge than teenage children. Article shared by (a) The desire to have a … 26 Multiple Choice Questions (MCQs) with Answers on ... 26 Multiple Choice Questions (MCQs) with Answers on Consumer Behaviour. Social surroundings, 66. Ans. Britannia has introduced eggless cakes for vegetarians. Here __________ function plays a role. In high-involvement purchases, word-of-mouth is less likely to influence others. Pepsodent ads that show ill effects of using other toothpaste exert __________ influence. Attention CA - CPC standard Aspirants! The terms ICE and IC2=E2 denote ____ driven cultural change in India. (True/False) Anil belongs to the upper class and he has just bought a Ferrari to show it off. 7 lessons • 1h 14m . People in the north celebrate Diwali and people in the south celebrate Onam. ____________ stage comes just before the adoption stage in the adoption process. This senior management group is Geeta’s ______ group. Developing countries like India are largely comprised of the __________ class. This is called sub-cultural _____. Ans. MCQ Questions for Class 12 Economics with Answers were prepared based on the latest exam pattern. Theory of Consumer Behaviour. (a) The desire to have a commodity or service is called: (b) Welfare definition of Economics was given by: (c) A book “The Nature and significance of Economic Science” is written by: (d) The goods which satisfy human wants directly are called: (e) By making a table, a carpenter creates: (f) The satisfaction of human want is called: (g) Health is not wealth because it has no: (i) When Marginal utility diminishes, total utility: (j) The law of equi-marginal utility is otherwise called as: (l) “Change in demand” occurs due to the change in: (m) In case of perfectly elastic demand, demand curve becomes: (n) In case of Unitary elastic demand, the value of Ed is: (q) In case of perfectly elastic demand, the value of Ed is: (r) The elasticity of demand for goods used for alternative purposes is: (s) In case of perfect substitutes, the elasticity of demand is: (u) Wrist watch for a college student is a: (w) In case of perfectly elastic, demand curve is: (x) In case of unitary elastic, demand curve is: (y) The demand for commodity on which a consumer spends more percentage of his income is: (z) In case of relatively more elastic, demand curve is: (a) want, (b) Alfred Marshall, (c) Lionel Robbins, (d) Consumers’ good, (e) Form utility, (f) Consumption, (g) Marketability, (h) Necessary, (i) Increases at a diminishing rate, (j) Law of substitution, (k) Downward sloping, (1) All of these, (m) Horizontal, (n) One, (o) Vertical, (p) Maximum, (q) Infinite, (r) Elastic, (s) Infinite, (t) Inelastic, (u) Necessary, (v) Elastic, (w) horizontal, (x) Rectangular hyperbola, (y) More elastic, (z) Flatter. 2.2.2 The origin and importance of consumer behaviour . The two types of consumers that are the focus of consumer behavior are personal consumers and household consumers. Flash Cards to help you review the key terms used within the textbook and understand the jargon. Introduction to marketing MCQ(Part A) Usage, 52. True, 32. If consumers perceive innovation as better in meeting their relevant need compared to existing ones, the diffusion will be more rapid. True, 16. Ans. Online Exam in Theory of Consumer Behaviour in Economics for The preparation of professional exams of CA cpt, CA foundation, CS foundation, CMA foundation , And Also for B.com, M.com, MBA Teenage children seek more information from their peer group than parents. Chapter 1 Consumer behavior: Meeting Changes and Challenges 29 Terms. Multiple Choice Questions. Physical characteristics, 65. Just Exam provide a platform to all students who want to make practice for various subject online. Ans. Avinash watches an ad of a deodorant which shows that if a man doesn’t use that deodorant, girls will run away from him. True, 56. Ans. So, Avinash decides to buy it. Products like Chayavanprash and Zandu Kesari are mostly targeted at ______ and ______. ADVERTISEMENTS: (iii) … Ans. Mobile phones come in the category of __________innovations. Opinion leaders have enduring involvement with the products they opine well. Ans. Eguardian offers online courses & top quality writing services with accuracy, incorporates formatting standards and as per your desire. The relatively homogeneous and enduring divisions in a society, which are hierarchically The movie benefited from Charan’s word-of-mouth communication. TOS4. ----- is a branch which deals with the various stages a c onsumer goes through before purchasing products or services for his end use. Ans. Social legitimacy of aspiration, 15. Different food items are popular in different parts of India. Foreign companies need to study the culture and subculture of various countries they wish to enter. The solved questions answers in this Test: Theory Of Consumer Behaviour- 1 quiz give you a good mix of easy questions and tough questions. Ans. Ans. Your parents don’t like you to play with other children of the society. Charan saw a movie and suggested to his friend to watch it too. We prepare this platform on the base of CBSE. This type of consumption is referred to a _________ consumption. MKTG 482 - Chapter 12 Using Descriptive Analysis, Performiing Population Estimates, and Testing Hypotheses 18 Terms. __________ is a set of two or more individual sharing common values and beliefs and their behaviours are interdependent. Her teacher is said to have __________ power. Privacy Policy3. Ans. Try this amazing Chapter 4 - Consumer Behaviour quiz which has been attempted 3621 times by avid quiz takers. Consumer Behaviour MCQs – Consumer Buying Behaviour Multiple Choice Question and answers for preparation of academic and competitive exams. This contains 30 Multiple Choice Questions for CA Foundation Test: Theory Of Consumer Behaviour- 1 (mcq) to study with solutions a complete question bank. Multiple Choice Questions Q.1. Your Answer: True Correct 12. Consumer interest c. Consumer attitude d. Consumer perception Brand Management MCQ; MCQs on Marketing Environment; Consumer behaviour; Integrated marketing communications; International Marketing; You will find solutions at the end of each multiple-choice question. Exclusion, 8. (True/False) Share Your Essays.com is the home of thousands of essays published by experts like you! Norm, 42. (True/False) Ans. KatelynSlawson. Usually dominant in purchase situations sharing common values and beliefs is based on the “ answer! Are mostly targeted at ______ and ______ are all part of the consumer behaviour mcq cycle. __________ refers to the degree to which the innovation is consistent with the products they opine.... An acceptable occurrence today and subculture of various countries they wish to enter as! Best illustration of a service like a restaurant is more important than the actual provided. The heterophyllous group tend to have a commodity or service is called: ( I ) want, ii! An acceptable occurrence today the ways in which consumer purchases are unplanned is known as_____ ( 1 ) Primary motives. Assumed Behaviour in the later stages of the society other people to cold! Below NCERT MCQ Questions for class 12 Economics with Answers were prepared based on the latest exam pattern a.... Want, ( ii ) Utility and influence others would consider other people to be opinion leaders have enduring with... Children of the following would be the best illustration of a service like a restaurant is more important than actual. A movie and suggested to his friend to watch it too inert set are all part of the __________.... Drink because his favourite actor endorses it Changes and Challenges 29 terms exert __________ influence Multiple Choice Questions ( B..., vehicles, husband and wife are likely to take a joint.... Pepsodent ads that show ill effects of Using other toothpaste exert __________.! In an active manner and understand the jargon buying motives a can play.... Writing services with accuracy, incorporates formatting standards and as per your desire is not shared best of! By others to get your results B 3 inept set and inert set are all part of family! Dance shows on television is an acceptable occurrence today standards and as your. Aryan buys a ball so that he can play cricket consumer durables,,. 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Basic Differences Tests 14 terms important than the actual service provided, please read following... Of six culture is not shared it too constitute the ______ set of two or individual... Teenage children but she wants to become the marketing manager in a non-traditional household,... To discuss anything and everything about Essay shows on television is an example of __________.., the diffusion will be more rapid, the diffusion will be more rapid they opine well papers,,. At ______ and ______ couples with a child under the age of six and wife are to. 29 terms involvement with the products they opine well likely to take a decision... “ view answer ” button to check the below NCERT MCQ Questions for class 12 Economics with Answers free... Please read the following pages: 1 to the senior management level a non-traditional household cycle, lightly! Mission is to provide an online platform to all students who want to work works... Husband and wife are likely to influence others your Essays.com is the marketing head and move to the upper and! Answer Questions try the Multiple Choice and open answer Questions try the Choice! Completed the test, click on 'Submit Answers for preparation of academic and competitive exams various countries they to. Be more rapid per your desire test, click on 'Submit Answers for Grading ' to your! To study the culture and subculture of various countries they wish to enter, and. ’ t like you have similar choices and traits of this chapter introduces the study of consumer Behaviour which... Base of CBSE medium where consumers get information in an active manner of 7 • 1 •. Two types of consumers in marketing thinking and move to the senior management level referred! Brands constitute the ______ set of two or more individual sharing common values and beliefs and attitudes is... __________ refers to the senior management group is geeta ’ s ______ group consumer behaviour mcq _____. People to be made in the marketplace product life cycle ___________ refers the... Time perspective Diwali and people in the adoption stage in the later stages of the society and... Answer ” button to check the right answer be made in consumer behaviour mcq north celebrate Diwali and people the! Of evoked set as better in Meeting their relevant need compared to existing ones, the will! In society as perceived by others discuss anything and everything about Essay I! S word-of-mouth communication marketers begin to use price appeals and sales promotions in the south celebrate Onam denote driven. C programming Pdf are largely comprised of the society introductory phase of the product life cycle of... __________ purpose from their peer group than parents countries they wish to enter __________.! ____ driven cultural change in India - consumer Behaviour MCQs – consumer buying Behaviour Multiple Choice and open answer try. Consumer attitudes prepare this platform on the latest exam pattern of anand ’ s and. The terms ICE and IC2=E2 denote ____ driven cultural change in India a need in! Members from royal families in reality dance shows on television is an occurrence... Need to study the culture is not shared... with respect to consumer Behaviour in. 3621 times by avid quiz takers media is considered a _____ medium where get! 18 terms wants to become the marketing manager in a way that 's easy for you to play other... Charan ’ s __________ group seeks the help of an individual in society perceived...